General Manager, International Competitiveness
Australian Industry Group
Shirley Ng leads Ai Group’s international growth consulting services. Throughout her career in international business, Shirley has worked with many Australian enterprises to develop and implement a range of export marketing and sales strategies designed to achieve global growth. She has travelled extensively to key markets in North & South-East Asia (including China, Hong Kong, Taiwan, South Korea, Japan, Malaysia, Indonesia, Singapore, Thailand & Timor-Leste) to support and implement her clients’ export, supply chain and global expansion strategy.
Working in a diverse range of business types and industries at both strategic and operational levels, Shirley has developed, managed, and administered a range of strategic export business development and marketing programs aimed at assisting businesses achieve growth and export sustainability including leveraging Free Trade Agreements (FTAs) and Economic Partnerships to identify the business and supply chain competitive advantage, and exploring new channels to markets including cross border initiatives such as E-commerce, online platforms, and marketplaces.
Shirley has a strong focus on building strategic partnership and consultation process to enhance business relationships at the Local, State and Federal Government levels as well as private sector organizations and enterprises including representation on trade policy and initiatives (advocating for pro-business trade policies in Australia and in multilateral fora).
Shirley has other Asian language skills that often help to bridge the gap between cultures and foster stronger personal relationships on which great business ties rely.
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With almost 300 staff and networks of relationships that extend beyond borders (domestic and international) we have the resources and expertise to meet the changing needs of our membership. We provide the practical information, advice and assistance you need to run your business.
