Yonca Crew

Yonca Crew

Principal Consultant
Ai Group Strategic Business Consulting

  Perth
  0412 345 678
  Yonca.crew@aigroup.com.au

Yonca leads Ai Group’s strategy, organisational design, and development consulting service. Her expertise spans organisational design and development, cultural transformations, leadership development, coaching and change management. She helps businesses to achieve their strategic direction by aligning their organisational structure, workflows, and resources to the most value-added activities. She leads organisational design projects linked to mergers and acquisitions, new products and service development, and other broad change initiatives. Her clients have included global companies such as Electrolux, European Patent Organisation, large city councils as well as Small to Medium Size Enterprises across the globe.

Prior to joining Ai Group, Yonca advised over 100 clients and supported them to develop winning business strategies that result in significant financial and productivity gains. Throughout her work, she learned that how people work with and relate to others, how they are managed and how decisions are made has a direct impact on commercial outcomes. She believes companies cannot fulfill their potential unless they ensure that organisational processes, systems, jobs, and roles are aligned, and they create supportive and meaningful work environment for their people.

As a business coach and mentor, she works with business leaders and management groups and support their learning journeys that meet both the needs of their organisations and their own developmental needs and interests. Long-term company success requires development of leaders who are authentic and strategic influencers and who can engage and motivate their staff. Developing staff equipped with relevant strategic, relational, and emotional skills are becoming more important than ever and these are the core aspects my organisational development work.

Yonca values continuous learning. She holds a MSc in Human Resource Management from the London School of Economics and Political Science, have a BSc in Geology from the Technical University of Istanbul and a Doctoral degree in Education from the University of Leicester School of Education, a postgraduate diploma in Design Thinking with Massachusetts Institute of Technology & Emeritus. She is currently studying for an Advanced Certificate in Design thinking with IDEO.

Need help?

For general enquiries regarding how Ai Group can support your Business Improvement and Growth:


To reach out to one of our Strategic Business Consultants:

Meet the Team